Many of my type designs have been the result of my own initiative,* particularly
my newsfaces. The first of these was Swift, later produced by the Hell
company. At the beginning of the eighties there were only a handful of
types that were suitable for newsprint, and most newspapers were using
either Times or Excelsior — both of which dated way back to 1932.
At the same time, papers were less carefully produced than now. This is
why Swift has such a robust appearance, large serifs and pronounced character:
it is designed to be a survivor. Today, Swift is used more outside newspapers
than in them, especially for corporate identities and as a text type for
periodicals. The first Postscript Type 1 version of Swift is somewhat
defective, so in the mid nineteen-nineties I gave it a thorough going-over,
considerably expanded the family and relaunched it under my own steam.
* Typefaces designed to order: Markeur, M.O.L., Amerigo,
Oranda, the type used by the ANWB for road signs, Capitolium.
Caflisch, M., ‘Swift, eine neue Zeitungsschrift’, in Typografische
Monatsblätter 4, St. Gallen, 1987